2010 – Embrace the Tiger

According to the Chinese Zodiac, 2010 will be the Year of the Tiger, the key symbol of courage for a time of drama, intensity and change. Whatever your beliefs, we can all agree that this year will be eventful and bring changes we have yet to imagine. This is the year where lessons learned about creativity, smart business decisions and tenacity will be a source of courage to keep you moving forward while the competition timidly sits back to wait and see.

Don’t get bogged down in uncertainty. See the opportunities. The past year was a roller-coaster for everyone. Many long-held relationships or contracts may not have been managed properly amid the chaos of layoffs and restructuring. A client base once off-limits may now be your new frontier. Every company, no matter the industry, is on the lookout for service providers, products or partners that will bring a new approach, new value and new opportunities. In short, market share is up for grabs this year. What steps can you take to broaden your client base?

Power is not revealed by striking hard or often, but by striking true. This old adage rings true to good business, now and always. Take some time to identify your unique strengths and use them to your advantage. Time and money spent on marketing and business development can be easily wasted by spreading your message too thin, or targeting the wrong audiences. Papering the state with your brochure and counting on statistical averages to bring in clients simply won’t work in this economy. You must rise above the noise and speak clearly and directly to qualified prospects.