Home (Page) Sweet Home (Page)
Designing and launching a website for your business is often thought of today as the equivalent of hanging your shingle on the street. It has become generally accepted that every business really should have one, but many business owners don’t know why, or what to expect after the big launch. For an online service provider … Continue reading »
No More Wimpy Networking
“Work the network” is a familiar business development motto for most companies, especially for professional and personal service providers. In practice, for your network to really produce results it needs regular exercise. It is very easy to get busy, bogged down and stretched too thin to even think about growing your network. But if you … Continue reading »
The (Unnecessary) Cost of Doing Business: What line of your budget can you really cut to $0?
For small business, non-profits and start-ups where cash-flow is tight and every dollar impacts the bottom line, cutting one line of basic overhead can create a much-needed boost for other areas. The cost of basic software purchases and upgrades has become one of those line items that doesn’t budge from year to year. However, few … Continue reading »
Networking & Marketing Yourself During Career Transition
Thank you to the Southside Career Prospectors for having me in to talk about ways to effectively market yourself during career transition through networking events and social media sites. Below are some online resources that can help you find the right networking events and help you prepare to build your network. . . Richmond 1to1 … Continue reading »
Finding Balance: The Goldilocks Marketing Approach for Start-ups & New Owners
Every business owner, starters and veterans know that marketing is key to driving business, but the options and all the “must-haves” can be very confusing and start to really add up when you launch your firm or a new division. The key is understanding the options and finding the methods to connect with your clients … Continue reading »
2010 – Embrace the Tiger
According to the Chinese Zodiac, 2010 will be the Year of the Tiger, the key symbol of courage for a time of drama, intensity and change. Whatever your beliefs, we can all agree that this year will be eventful and bring changes we have yet to imagine. This is the year where lessons learned about … Continue reading »
Debunking The Holiday Season Marketing Myth
Each year there seems to be a faster and faster slide between the first of November and the end of the year. Everyone gets busy, many people take time off around the holidays and business just seems to slow to a crawl. There is a prevailing myth that simply nothing gets done this time of … Continue reading »
Quick Tip: Spring Cleaning Time
Think of spring cleaning beyond your kitchen and overstuffed coat closet. Take a hard look at the marketing collateral for your business. Everything from your letterhead, envelopes and business cards to brochures, your website and presentation material. While changing your logo or redesiging your website can be a costly, time-consuming effort, there are ways to … Continue reading »
Quick Tip: Check in with Existing Clients
When the market gets tight, one of the best things you can do is touch base with your current clients. Even if you communicate with them regularly regarding projects or on-going work, take the time to check in and get a sense of how the economy is affecting their business, and let them know that … Continue reading »
