One of the universal business truths is: Being good at, and loving what you do, does not automatically make you good at communicating with the people who need what you provide. Sometimes a simple outside perspective to check in with, and gather new ideas can help you target your marketing efforts, minimizing your costs and time away from doing what you set out in business to do. Buford Creek offers clients the advantage of having an experienced marketing director on an as-needed basis to tackle immediate marketing needs or to work consistently in the background.
Buford Creek consults with businesses at any stage from new ventures in need of the right tools to get started, to thriving businesses looking to expand their market area or service base. Thinking and acting strategically looks different for every business and for every stage of the business life cycle. The right approach is a moving target, so we serve our clients by helping them pin down their goals and create a plan that fits their culture and personality so they can stay flexible and adapt quickly to changing market environments.
Consulting services are provided on a per-project, hourly or retainer basis. Buford Creek offers professional-level analysis, evaluation and direction through:
- Facilitation for Management or Board Retreats
- Strategic Market Analysis & Planning Sessions
- One-on-One Business Coaching and Consulting
- Professional Network Building & Relationship Management
- Project Management & Logistics Coordination
- Event Planning, Promotions & On-site Management
- Business Administration & Process Assistance
Website Design & Social Media Management
After more than a decade of designing for designers, while meeting aggressive schedules and concrete deadlines, the Buford Creek team has come to understand the value of balancing creative expression with the available resources of time and funding to bring about results that are both dynamic and effective. Using an approach that focuses first on delivering a clear, direct message to the right audience, we work with each client to help match the technology and design with the functional needs to create a strong marketing resource – not just another overhead expense.
This approach includes working with clients to first understand exactly who you are trying to reach, and then plan each website or social media project from the perspective of that target audience in terms of message, navigation, calls to action and search engine visibility.We understand the role that online resources play in the overall marketing strategy of a given firm, and our experience is specifically tailored to industries where service, philosophy and experience are the key elements that need to be conveyed.
Our website development and social media management clients include small businesses and non-profit organizations in industries including:
- Architecture, Engineering, Interior Design
- Landscape Architecture & Land Planning
- Real Estate Development
- Construction & Project Management
- Personal Services & Wellness
- Professional & Business Services
- Historic Resource Management & Preservation
Equally important to having a plan is implementing that plan, and it helps to be prepared. Through design and management of marketing and brand material, Buford Creek helps helps provide the support tools you need to clearly and effectively communicate with your target audience. Each client’s needs vary from business identity and branding tools to detailed qualifications statements and presentations. Understanding that each marketing piece must have a purpose, and contribute to the overall company goals, Buford Creek can help streamline your production process, update your material and provide a resource that supports your marketing efforts seamlessly.
Our services have been responsive to the varied needs of our clients, and have included a wide range of print and online collateral.
Some examples of the types of material we can produce include:
- Business Cards, Letterhead, Forms & Contracts
- Newsletters, PR & In-house Publications
- Display Advertising (traditional and online media)
- Promotional Items for Events and Conference
- Annual Reports & Studies for Non-Profit Organizations
- Proposal & Presentation Documents & Custom Graphics
- Flyers, Sales Sheets & Promotional Packages
- Construction Signs, Building Signs & Banners
Proposal Writing & Coordination
Under the leadership of Jessica Borsits, Buford Creek Consulting has extensive experience as a proposal writer, coordinator and evaluator. This experience includes writing, editing and managing the submission of more than 1,500 public and private procurement proposals for contracts ranging from $10,000 to more than $100 million.
Buford Creek provides all levels of service from basic editing and review to turn-key production including team building, writing, editing and coordination of final production. Industries served include architecture, engineering, construction, graphic design, move coordination, technology, defense contracting, staffing and human resource management. Actively engaged in the public procurement market, Buford Creek helps clients identify and track upcoming projects, funding cycles and background information to focus their proposal efforts on targeted opportunities to maximize their return on investment.
Additionally, we have served as a consultant to owner groups to develop and distribute Requests for Proposals as well as assist with scoring and evaluation of bids and presentations. This background built from both sides of the process, gives us a unique perspective on procurement that translates into confidence for out clients that their proposals, bids and presentations are compelling, targeted and fully compliant.
Experience with Specific Types of Submissions:
- State Procurement – Single Projects, Term Contracts & PPEA Submittals
- Federal Procurement – IDIQs, Set-Aside Bids, RFQ/RFPs, GSA Schedules
- Private Procurement – On-going services, Single Projects, Open-Bids, Invitation Bids