Quick Tip: Check in with Existing Clients
When the market gets tight, one of the best things you can do is touch base with your current clients. Even if you communicate with them regularly regarding projects or on-going work, take the time to check in and get a sense of how the economy is affecting their business, and let them know that you are available to help them in any way. While this may seem like just a courtesy call, it is important to remind clients that you are interested in their success, especially now when competition is at its peak. Remember, everyone is looking to secure and expand their own market share, so your toughest competitor is most likely doing the same thing. Time and again, studies have shown that the number one reasons clients stay with or stop using a certain company is because of the level of service they receive.